Authors are starting to promote their books as though they were movies. Here's the first one I noticed. Actually, it was noticed to me by a former student who wondered what I thought about the idea of books being promoted with trailers:
And I told that student that the more books that get this kind of Wes-Anderson-style promo treatment, the more likely the publishing industry will not die.
Book trailers are also appearing in the world of literary fiction. Ben Marcus's strange new novel, The Flame Alphabet, has this trailer, made by graphic artist, Erin Cosgrove:
Then there's this wonderful little music video. The song is written and performed by The Decembrists. The video is directed by a writer for the TV show Parks and Rec. The song is based on an episode from David Foster Wallace's novel, Infinite Jest (1974). Could there be a more culturally-synthesizing collaboration?
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